You will get advice left, right and centre when it comes to Search engine optimisation (SEO) for your salon website. Here’s my three simple rules to focus on.
Browsing: Websites & Online
A salon owner I know recently contacted me because a new salon was opening up in the same small town with a very similar name. It’s a common problem which you can’t do too much about – especially if the salon name is different.
Like most beauty and hair salons, one of the biggest frustrations after no-shows, is last minute cancellations. But, we have been using our email software to fill in the last minute gaps.
During November, we ran a Facebook campaign that revolved around giving people a reason to share our Page and it soon became our most successful marketing campaign to date on Facebook, with a 7% increase in “likers” and a reach of over 6,500 people.
I’ve never been a big fan of using text messaging for beauty salon marketing, despite the depth with which you can decide who receives the campaign and with what criteria you can select. But, we did one last week at our beauty salon, which had been very quiet for a few weeks.
Because it’s free and easy to set up a beauty salon Facebook Page, many salons have got stuck in. But, many seem to still be overlooking the fact that it’s supposed to be a social space. Remember, a Facebook Page for your beauty salon isn’t a sales tool, it’s a marketing tool.
If you struggle coming up with beauty salon offers, or maybe you run offers that simply don’t engage clients, why not take advantage of large national campaigns by creating supplementary offers?
We have two coming up during October and November so I’d thought I’d share the ideas (and the thinking behind them).
One area, I still think is being under-utilized for beauty salons (maybe down to cost or knowledge) is video. In this article, I look at how and why you should use online videos to promote your beauty salon.
Advertising on Facebook offers a great opportunity for beauty salons to reach potential clients. Here, I show you how to set up a localised Facebook advert for your beauty salon.