I had an email yesterday from Francesca, who owns a beauty salon in Middlesex UK. How much should I be paying for Facebook, Twitter, Marketing, etc.?
Do you regularly post to your Salon Facebook Page without any response from clients? It may not be so surprising if you think about your page from the clients point of view.
We recently ran a Facebook competition in tandem with Strictly Come Dancing, partly as a bit of fun, and partly to use up empty time during the quiet month of November in the salon.
During November, we ran a Facebook campaign that revolved around giving people a reason to share our Page and it soon became our most successful marketing campaign to date on Facebook, with a 7% increase in “likers” and a reach of over 6,500 people.
Because it’s free and easy to set up a beauty salon Facebook Page, many salons have got stuck in. But, many seem to still be overlooking the fact that it’s supposed to be a social space. Remember, a Facebook Page for your beauty salon isn’t a sales tool, it’s a marketing tool.
Advertising on Facebook offers a great opportunity for beauty salons to reach potential clients. Here, I show you how to set up a localised Facebook advert for your beauty salon.
Facebook Places came to Facebook in September 2010 and if you own a local beauty salon it’s a great way of interacting with your clients and them promoting you to their Facebook friends.