A few points that are essential when it comes to written communication – emails, SMS, newsletters or even messages to staff members or colleagues.
It’s Valentine’s Day in four days. Have you planned your campaign yet? No, not your…
By far, the success of any growing a salon depends on generating a core group of regular clients…
We recently ran a Facebook competition in tandem with Strictly Come Dancing, partly as a bit of fun, and partly to use up empty time during the quiet month of November in the salon.
Do you ever discover something and wonder why it took you so long, as if it’s been staring you in the face all the time?
We recently discovered sales messages on our till receipts – a simple sales message that can be changed at will.
I’ve never been a big fan of using text messaging for beauty salon marketing, despite the depth with which you can decide who receives the campaign and with what criteria you can select. But, we did one last week at our beauty salon, which had been very quiet for a few weeks.
If you struggle coming up with beauty salon offers, or maybe you run offers that simply don’t engage clients, why not take advantage of large national campaigns by creating supplementary offers?
We have two coming up during October and November so I’d thought I’d share the ideas (and the thinking behind them).
Running regular beauty salon offers is a great idea, if it works for you as the salon owner. But gear your salon offers around your business, not what clients want.
By offering great offers when you are quiet, and ‘not so great’ offers when you are busy, you can maximise your beauty salon profits.
So back in February, we had a great idea to help promote the beauty salons to our target market. Aimed at local schools, the idea was to engage children, the school itself and the all important mummies who could be clients.
To say it egg-ceeded our egg-spectations is an understatement (yes, I know that was bad, just couldn’t resist).
We have just opened a new beauty salon in Fleet, a lovely town in North Hampshire with a real sense of community. With local knowledge (my business partner (and wife) hails from Fleet) we set about engaging local businesses that had a common interest. These included Hair Salons, local bars, Wedding Dress Shops, etc.
The key of course is to make sure that the other businesses we engage with are relevant to our own. ie. Would the type of client we want, be similar to the clientele of the other business.