By restricting the products you sell and treatments you offer you could make your salon offering easier for clients to understand.
Browsing: Sales and Selling
I know lots of salons like scripts – but they are simply not engaging.
Here are two simple ideas to help you improve you salon sales and rebookings.
A free 22 page e-book where I share some ideas to help you improve your salon re-bookings. Increase your utilisation, and your commission.
If you offer facials or nailcare treatments, why not build your brand with the advice you give clients and potentially increase your retail sales.
Making sure you focus on what makes a profit for your beauty salon is much more important that listening to hearsay, especially when many brands sell cheaper online.
More retail sales equals more profit – we all know that. But how do you increase your conversion rate when selling beauty products in your salon? Here’s one question that could make the difference.
Do you ever discover something and wonder why it took you so long, as if it’s been staring you in the face all the time?
We recently discovered sales messages on our till receipts – a simple sales message that can be changed at will.
I once heard that in salons, retail sales make up to 40% of the profit of the business. Personally, I’m not so sure they do, but there’s no doubt that improving retail sales in your beauty salon is a sure fire way to increase profits. Not to mention developing happier customers who benefit from great aftercare products.
Running regular beauty salon offers is a great idea, if it works for you as the salon owner. But gear your salon offers around your business, not what clients want.
By offering great offers when you are quiet, and ‘not so great’ offers when you are busy, you can maximise your beauty salon profits.
The recent rise in VAT has added pressure on many beauty salons to raise the prices of their treatments. We’ve had to do it in both our salons and it wasn’t just to cover the 2.5% rise either. The salon we bought last year already had a treatment and price list in place and we didn’t want to change anything too quickly. But, as soon as we had the data, we realised that we were actually losing out on a lot of money, especially as the prices hadn’t been raised in nearly four years.
So, how do you decide how much to charge for beauty treatments?