A few points that are essential when it comes to written communication – emails, SMS, newsletters or even messages to staff members or colleagues.
Browsing: Your Salon Brand
There’s a strange phenomenon – more in hair than beauty – where salons are hell bent…
I visited a beauty salon last week. It’s not doing very well. Here’s how not to create a good first impression for your salon.
Making sure your team deliver the company vision is 100% down to your ability to communicate it. How can you expect them to offer certain levels of service if you’ve maybe never explained how or, more importantly, why?
A salon owner I know recently contacted me because a new salon was opening up in the same small town with a very similar name. It’s a common problem which you can’t do too much about – especially if the salon name is different.
Because of globalization, services like design are getting cheaper and cheaper to the point where you can now get a logo designed for aroud the same price of a large cappuccino. Here’s how I did.
The chances are, at least once in your life, you’ve had such as a great experience at a local salon, shop or restaurant that you felt the need to tell other people. So, how do you make it a good one?
If you find it challenging that your skincare or nailcare brand sells online or on QVC, perhaps it’s time to shift the dynamic of your relationship with your beauty salon clients.
Recently, I have noticed a couple of local beauty salons offering silly offers for treatments. It actually comes across (to me) as a little desperate and can only lead in one direction. I speak from experience. Here I discuss how to add more value and get out of the discount cycle that many beauty salons are finding themselves in.