Changing the Way You Write Your Salon Communications
A few points that are essential when it comes to written communication – emails, SMS, newsletters or even messages to staff members or colleagues.
Browsing: Your Salon Brand
Why Clients Don’t Care As Much As You Think
There’s a strange phenomenon – more in hair than beauty – where salons are hell bent…
The Complete Salon Experience
I visited a beauty salon last week. It’s not doing very well. Here’s how not to create a good first impression for your salon.
How to Improve your Salon with Internal Branding and Marketing
Making sure your team deliver the company vision is 100% down to your ability to communicate it. How can you expect them to offer certain levels of service if you’ve maybe never explained how or, more importantly, why?
What To Do When A New Salon Opens Near You With A Similar Name
A salon owner I know recently contacted me because a new salon was opening up in the same small town with a very similar name. It’s a common problem which you can’t do too much about – especially if the salon name is different.
Cheap Beauty Salon Logo Design
Because of globalization, services like design are getting cheaper and cheaper to the point where you can now get a logo designed for aroud the same price of a large cappuccino. Here’s how I did.
Making Your Beauty Salon Remarkable
The chances are, at least once in your life, you’ve had such as a great experience at a local salon, shop or restaurant that you felt the need to tell other people. So, how do you make it a good one?
Beauty Salons Relying On Brands
If you find it challenging that your skincare or nailcare brand sells online or on QVC, perhaps it’s time to shift the dynamic of your relationship with your beauty salon clients.
Valuing Your Beauty Salon Brand Proposition
Recently, I have noticed a couple of local beauty salons offering silly offers for treatments. It actually comes across (to me) as a little desperate and can only lead in one direction. I speak from experience. Here I discuss how to add more value and get out of the discount cycle that many beauty salons are finding themselves in.
Beauty Salon Branding
Start talking about brands and many people (include a lot of marketers) will start talking…