Author Craig

Working in Hampshire (UK), I have a beauty business with four salons. I'm the guy that sits in the office doing marketing and numbers. My experiences are based on these skills.

Campaigns balloons in beauty salon promotion

Balloons Campaign for Beauty Salon

Last Saturday, two of the girls from the beauty salon walked around the town handing out balloons (often fending off big groups of young children). Find out more about how the promotion went.

Your Salon Brand salon brand value

Valuing Your Beauty Salon Brand Proposition

Recently, I have noticed a couple of local beauty salons offering silly offers for treatments. It actually comes across (to me) as a little desperate and can only lead in one direction. I speak from experience. Here I discuss how to add more value and get out of the discount cycle that many beauty salons are finding themselves in.


Claiming Your Salon Facebook Place

Facebook Places came to Facebook in September 2010  and if you own a local beauty salon it’s a great way of interacting with your clients and them promoting you to their Facebook friends.

Sales and Selling pricing beauty treatments

Pricing Beauty Treatments

The recent rise in VAT has added pressure on many beauty salons to raise the prices of their treatments. We’ve had to do it in both our salons and it wasn’t just to cover the 2.5% rise either. The salon we bought last year already had a treatment and price list in place and we didn’t want to change anything too quickly. But, as soon as we had the data, we realised that we were actually losing out on a lot of money, especially as the prices hadn’t been raised in nearly four years.

So, how do you decide how much to charge for beauty treatments?

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