If you find it challenging that your skincare or nailcare brand sells online or on QVC, perhaps it’s time to shift the dynamic of your relationship with your beauty salon clients.
Last Saturday, two of the girls from the beauty salon walked around the town handing out balloons (often fending off big groups of young children). Find out more about how the promotion went.
Recently, I have noticed a couple of local beauty salons offering silly offers for treatments. It actually comes across (to me) as a little desperate and can only lead in one direction. I speak from experience. Here I discuss how to add more value and get out of the discount cycle that many beauty salons are finding themselves in.
Advertising on Facebook offers a great opportunity for beauty salons to reach potential clients. Here, I show you how to set up a localised Facebook advert for your beauty salon.
Facebook Places came to Facebook in September 2010 and if you own a local beauty salon it’s a great way of interacting with your clients and them promoting you to their Facebook friends.
This post was ‘inspired’ by an email from one of our product reps last week…
Facebook is a great way to communicate with salon clients. Unfortunately, from what I can…
As a beauty salon, you could have the ideal offering that fits into GroupOn, you just need to make sure you can afford to make the offer.
In the old days, you’d create a brochure and try to embody a luxurious, relaxing feel to the way your salon looked. The web is a very different place.
The recent rise in VAT has added pressure on many beauty salons to raise the prices of their treatments. We’ve had to do it in both our salons and it wasn’t just to cover the 2.5% rise either. The salon we bought last year already had a treatment and price list in place and we didn’t want to change anything too quickly. But, as soon as we had the data, we realised that we were actually losing out on a lot of money, especially as the prices hadn’t been raised in nearly four years.
So, how do you decide how much to charge for beauty treatments?