Hi. My name is Craig Killick and having spent 12 years in marketing, I decided it was getting boring making some of my clients look interesting. Meanwhile, in 2005, my wife had bought a beauty salon and used to come home and share her ideas with me on beauty.
Very quickly I became hooked. Suddenly, here was an industry that was fun, with great clients and fantastic opportunities for marketing. So, I hung up my boots and joined the business full-time in January 2010.
This Blog is me sharing my ideas on all sorts of marketing stuff that we are doing, have seen, or want to try. Some of the stuff we do works, some of it doesn’t but our salon business is growing so we must be on the right track.
In my conversations with other salon owners (including hair salons), I have realised that a bit of ideas sharing is always good.
One area of marketing I have had massive success in is online. In 2008, I cultivated some of my ideas into a book that was published in 2010 and is available online from most bookshops, including Amazon and Waterstones. It’s a plain english guide to getting your website to perform well in search engines and is still relevant today because the concepts are simple.
Our Beauty Salons
We have five salons in Hampshire – Truly Scrumptious Beauty – in Andover, Basingstoke, Farnborough, Fleet and Overton. Different beauty salons with different marketing challenges.
If you have any questions, or would like to get in touch, please feel free to contact me. I don’t offer one-to-one support, but I may be able to point you in the right direction.
Email is best and I am based in the UK (for time difference purposes).