I was recently asked about how I would promote a new salon and my answer was Google Adwords. In this video I explain how I’d go about it to maximise engagement without breaking the bank.
This is the key – you can’t just create a simple Adwords campaign for your salon, you need to break it down into services, location and (if you can) with time limited offers and campaigns.
2 Comments
It is not that easy to use adwords to bring new customers to your salon. If you are not expert you can drain all your budget for no reason
I completely agree that Adwords is not easy. That’s why in the video I talk about keeping groups specific and starting small. And, ignoring Google suggestions. We get a very high profile (and click-throughs, enquiries and subscribers) because we keep it on point.