Part Two of the series of optimising a salon wesbite to get more traffic
In the first video, we loaded Google Analytics and a tool called Positionly on our beauty salon website. This would allow us to see any changes the search engine optimisation work (SEO) would deliver.
It’s now two weeks later and in this video we take a look at the updates and optimise the main home page of the website for this beauty salon in Northern Ireland.
I show you how changing a few words can make an impact on your website content, which Google can identify. It’s all about context and relevance. It’s not the whole story but it’s a big chunk of what you have control over at the easiest level.
- Keywords and keyword density
- Meta Title and Descriptions