Do you regularly post to your Salon Facebook Page without any response or interaction from your clients? It’s annoying isn’t it? But, it’s not so surprising if you take your business head off for a minute and think about your page from the perspective of a client.
I follow a few salon Facebook Pages and I am never surprised when I see little going on in terms of interaction. The content of the posts (and sometimes the grammar) leave a lot to be desired.
I am a firm believer that a lot comes down to serendipity with online marketing and Facebook is no exception.
A client has to be looking at Facebook when you post…
And they have to get to see your post in the first place (not every follower of your Facebook Page sees every post).
The time of day, the content, the like-ability and share-ability of the post all go into how successful your post might become. Luckily, you can control all of those things.
One of my biggest frustrations with beauty salon Facebook updates is when salons use them simply to promote themselves.
That is called advertising.
Your customers use social media for a wide range of reasons, but I can guaranteed that being sold to is not one of them. For some people it’s a release from everyday life, they want distraction – whether they’re at work, or a mum stuck at home looking for some interaction with friends away from the job of looking after the kids.
For your salon Facebook updates to be ‘welcomed’ they need to be social.
See What Your Getting
Go to your Salon Facebook Page and in the top right, you will see a button that says See Insights. Here, you can see which posts have had what level of engagement. Here’s our last month or so below. Although we do post offers and salon sales messages in the mix, without doubt, they are usually the least liked and shared. No. 7 (our monthly offer) is a good example. Compare that to number 11 – a little joke I picked up somewhere.
A lot boils down to how you see your Facebook Page working for your business. Remember – people do not care about you as much as you might think.
Many marketers will tell you how you MUST have a Facebook Page and you MUST do this and it WILL deliver that.
I come back to my point about Serendipity.
Forget about selling and treat your Faceboook Page as a way of sharing your salon personalilty – your brand.