We live in a world of instant gratification. If you run a beauty salon and are looking online for ideas on how to market yourself, you will find a raft of articles (such as mine), tools and advice snippets on how to do it.
You will also get a million and one people trying to sell you a book, product or service that seems to good to be true in terms of cost and how easy it [supposedly]is – especially if you are used to more traditional expensive advertising and marketing tactics.
But. There is a problem… There are no quick fixes.
If you set up a new beauty salon, you can not compete automatically with someone who has spent years building a reputation. The same with a website or advertising campaign. And, if ever there is one truth behind marketing your beauty salon it is this…
You Actually Need To Be Good In The First Place
It seems such an obvious thing, but too many beauty salons try to run before they can walk thinking they can market themselves to be popular.
Reputation needs to be built. That’s nothing to do with advertising, Facebook Pages or even the things you say about yourself.
Marketing has evolved… and a lot of marketers don’t like it.
People Have Voices
For example, I have a Facebook account, it’s very easy for me to tell my friends how much I love your salon after a visit – BUT I NEED TO REALLY LOVE IT TO PUT MY PERSONAL REPUTATION ON THE LINE.
But, give me a bad experience and I am more than happy to tell everyone very quickly.
No amount of marketing can paper over the cracks of a bad salon. That is why ensuring your salon, your staff and your customer service are tip-top is the number one marketing priority for any beauty salon – new or established.
It might not seem like marketing, but it is. It’s reputation building – the sort of reputation no amount of traditional marketing can buy.
Word-of-mouth has always – and probably always will be – the best kind of marketing a small local business should focus on.
One Step Further
Moving this premise on a step further… how much further can you push yourself to be even more worth talking about. Why not dedicate your efforts on making your salon remarkable.