We aren’t looking to sell products (although we may in the future) but we are using it to sell specific beauty salon vouchers online.
Because the e-commerce plug-in allows us to manage stock as it it were a psychical product, I thought I would try something with vouchers, which in turn gave us some sweet ideas of the future. eg. We could create cash quickly on a slow week in the salon.
The Voucher Offer
We created a product in the system which was a gift voucher for a hot stone massage. We set it to half price and then limited the stock to just three available (see the image of the finished icon here).
Then, we simply promoted it to our Facebook audience.
Although we are giving away £88.50 over the three treatments, we generated the same amount within hours, which is all it took to sell all three vouchers.
It’s like the whole GroupOn idea, although you are in complete control AND you get to build your audience rather than hand the database over to someone else.
I quite like the idea of creating quick and easy promotions that get people excited. I also think it will help to build interest in the whole promotional machine for the salons as some people will inevitably join in, just in case, for next time.