Less Is More in A Beauty Salon

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As I become more mature within the industry there is a trend with some beauty salons that I simply don’t understand. Well, I do, but I think it’s wrong. Two examples…

  1. I just walked past a local hair and beauty salon and I noticed that in the window there were lots of clothes, with a sign up saying “clobber”. Not content with offering hair and beauty, they also offer clothing?
  2. Then, sitting at my computer, I did a search for one thing and a beauty salon / coffee shop came up as a result.

Sometimes the very essence of a brand becomes diluted as the owners try to be all things to all people. Take Woolworths for example – they became known for pick-and-mix sweets above all the products they sold.

Focus Means Profit

One business model I love – although I think it needs a large town / city to work – is the waxing salons such as Strip and Ministry of Waxing. That said, a quick look at the websites and even these seem to be diversifying into other areas.

If you can restrict what you do in your beauty salon, you can not only be better (more efficient) in delivering it, you could also look at ways to maximise profit.

In the past, we have invested in the ‘next big thing’ treatment being shouted about at the latest Professional Beauty Exhibitions, only to realise that actually… people don’t want it.

Analyse and Cut

Why not analyse the treatments you offer and how many you actually do. How much product do you end up not using or throwing away, simply because there is no demand?

As much as no salon wants to be left behind, there is also the argument that you will be chasing your tail trying to keep up with treatments that offer little profit because the demand isn’t there.

Good beauty salon computer systems should allow you to be ruthless with your treatments.

Stick To Beauty

In my experience, I have seen a lot of hair salons take the leap to become hair and beauty because it seems the logical step. Unfortunately, it rarely works out as well as they expect because of the expense of gearing up to offer a range of beauty treatments.

The same should be said with beauty. Diversifying into clothes or jewellery, etc. just dilutes what you get known for.

Word of mouth is the most cost-effective form of marketing your beauty salon – work on developing your services, your excellence and beauty and your brand.

If in doubt, remember the 80/20 rule – 80 percent of your profit will come from 20 percent of your beauty services.

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About Author

Working in Hampshire (UK), I have a beauty business with four salons. I'm the guy that sits in the office doing marketing and numbers. My experiences are based on these skills.

2 Comments

  1. Hi Craig.

    I’ve seen your comment about the salon with clothes! And stating the fact that there not content with the hair and beauty so there also offering clothes!

    Ok well so I am the owner of this salon! We have been open since October 2010 which I will add was peak recession. I started with just myself and an assistant, I now have a team of 12 people including a beauty therapist, nail technician. Hair extension tech and spray tanning expert plus a team of highly trained hairdressers!
    Unlike some salons we do not have to rely on passing trade as we have built up such a fantastic thriving clientele due to our eccentric enthusiastic highly trained staff! Our clients adore us and recommend us to all there friends because we’re different!

    Being different means we offer everything under one roof! Vintage clothes for example!!! Where’s the Shame in that I ask?

    Just because we’re hair and beauty doesn’t mean that we can’t also offer something a little bit quirky.

    So as much as I agree that everyone has the right to there own comments, I would also like to add that not everyone wants to follow in the same dull clinical way as other salons! I’ve worked in a few around basingstoke and swore I would never end up having a salon like the ones I worked in. No personality or excitement what so ever plus a very intimidating feel to some.

    So I end by saying I love my salon and the fact were different, and that our clients travel from all over to visit my fantastic team. So well done us for being different! So to your disappointment I can tell you the clobber we have has done us no harm and made us stand out from the crowd! Hence why you made your comment in the first place.

    And we will continue to be different and stand out as thsts what has made us succeed! and not follow the so called rules which would make us the same as everyone else! How dull.

    Kind regards

  2. Hi, I can’t remember the salon to be honest, it was a while ago, and I’m certainly not disappointed about how well it’s going for you, sounds like it really works for you.

    There is room for all types of salon business, I am just stating an opinion on something I have seen a lot of in a few different salons (and something we have tried ourselves in the past) with companies spreading themselves too thin.

    Great that business is good.

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