Beauty Salon Deals for Corporates

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When you advertise your beauty salon, the chances are you’re trying to attract a large number of people to your salon. The associated cost divided by the number of people you end up getting through the door can often be high. What’s more, the advert is one moment in time. Unless you pay for another one, it’s gone.

I often think about this when I am looking to attract new business. ie. How much does it cost to acquire one new client?

The answer to that question should leave you with a value you should be prepared to give away to get new customers. For me, I simplify this as £10 per customer or 10% off.

Local Mass Markets

Armed with this realisation, I recently approached a number of large local companies offering all of their staff a 10% discount. I created a web page that is automatically updated each month (by way of a centralised offer graphic) – see example – and supplied them each with a poster that they could print off for any notice boards.

Although we are giving away an ongoing 10% of any sales, is that any different from the advertising? As for the reach, the combined number of people in the four companies we have offered the deal to is over 7000 people!

In terms of value, you’re only paying for the customer when they pay their bill. Everyone’s a winner.

And, if you are wondering how successful it’s been, we currently get just over £1,000 per month in sales (after discount). That’s a good return on investment.

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About Author

Working in Hampshire (UK), I have a beauty business with four salons. I'm the guy that sits in the office doing marketing and numbers. My experiences are based on these skills.

2 Comments

  1. Hi, I had thought about this previously but wasn’t sure how to find big companies in the area & approach them. How do you go about doing this?

  2. Hi Monica,

    We already had an idea of the large companies in the area, and drive around a few of the large estates to find more. Then, we simply called and asked to speak to the HR department, offering them the discount and also suggested the HR person came in for a free treatment to try it out.

    Also, we promoted the offer idea on our website and email newsletters, eg. Do you work for a large local company?

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