Choosing A Beauty Salon Name


When it comes to naming a beauty salon, the key is to get chose a name that suits your business (your brand) and, more importantly, suits your clientele.

Having seen the name of a new salon that’s opened near us, I am also reminded that it needs to be a name someone will remember. The offender has a name with a mixture of letters and numbers (something like NvigR8) which is like solving a puzzle if you ever need to find them.

There are a few options when it comes to naming a new beauty salon which will also help you chose a great beauty salon name:

  • Name It After Yourself – Many salons start from either a room in a sports centre or hair salon, or from you being a mobile beauty therapist, so naming a salon after yourself is a very obvious and personal option. If you have aspirations to grow your business, is it a name that can be carried through to salon number two? An attractive name for your salon brand can work well off but it needs to be a relatively unique name otherwise you may run into trademark disputes.
  • Name It After The Area – I like this idea if you are only ever going to want one salon. The caveat being that the name of your location has to be relatively attractive too. eg. Basingstoke Beauty doesn’t sound as nice as The Crookham Village Salon.
  • Brand Experience Name – What I mean by this is a name which encapsulates the essence of the business. This is by far the most popular option and finding a unique name is not that easy. So if you get a good name and want to protect it, Trademarking is essential. We have Beauty Box* and Truly Scrumptious – two very different names that offer two very different thoughts about the brand experience behind them. One I heard recently that I loved was “Strip” for a waxing salon, which offers great opportunities for marketing campaigns.
  • Off The Wall – These are the salons with names that don’t relate at all to a brand experience. I haven’t come across too many of these but the danger is that sometimes, trying to be clever can work against you. It needs to be a very special name to work.

Chosing A Name For Your Beauty Salon

As much as the salon is yours, you should be as objective as possible. If your salon name does not engage with your clients, it’s not doing it’s job. Listen to advice and don’t take any negative comments as personal (as hard as that may be).

If you can afford it, go to a branding agency. (Yeh, right – We all have those budgets lying around right). At the very least put in the time and effort to do some market research before you plough ahead into (what is) a very big decision that will have a long-lasting consequences for your beauty salon.

The key is to be objective. It’s great that you love the name, but your audience has to love it as well.

Who are your best customers?

What’s the average age? All women or men? Are they single or family people? There is always the chance that you will alienate groups of people with the name you chose. Bearing in mind, you need your beauty salon to make money, who should the name be aimed at? By understanding who your best customer groups are you can be more understanding about what’s important to them.


Is the local area important and do you plan to move? By leveraging the area, you can make the most of local sentiment. Mary Portas did this well in her recent “Mary Queen Of Shops” series, renaming a business to be [simply]the address – 32 London Road. Ask local groups from your target market what they think .

Memorable Beauty Salon Names

This is key. Is your salon name memorable and is it easy enough to spell if someone needs to find you? There is nothing worse than a ‘clever’ misspelling of a name or complicated words in your name. No-one likes to feel stupid, especially if they can’t spell your company name. (Arguably we created this problem with Truly Scrumptious – easy to remember but that scrumptious word can be a spelling challenge).

Very often… simple is best.

Will It Work For Marketing?

Some names simply don’t work when it comes to marketing. Some of the largest brands in the world have re-named themselves in the past ten years because they don’t do the job anymore. eg. British Petroleum became BP. Norwich Direct became Aviva.

I know it may sound silly but the size of your name (the number of letters) and the shape the letters make is very important to how your name will look visually. When it comes to then taking your logo (or name) and using it on the web, in press adverts or on price lists; if it’s too long, sometimes it simply won’t fit the shape effectively. Sound familiar?

There are some funny (and slightly rude) examples on the web, when translated into domain names, which weren’t thought out that well and really illustrate the point well.


The name you chose is an important decision for your beauty salon and can very personal. But, the more objective you become and the more you study some of the large high street chains and how they work their ‘brand’ name, the more chance you have of connecting with your customers.

Yes, you will get some people who don’t like what ever name you chose – especially if you are renaming an existing salon – but with the right amount of questions asked beforehand, you should be able to come up with a beauty salon name you love, your clients adore and new customers flock to.

*In 2012 we rebranded Beauty Box to Truly Scrumptious to bring all the salons in line.


About Author

Working in Hampshire (UK), I have a beauty business with four salons. I'm the guy that sits in the office doing marketing and numbers. My experiences are based on these skills.


  1. I am in the process of making plans to open a beauty salon and I have read your blog on the importance of choosing the right name for the business. Could you recommend a brand agency that could help with this

    • Hi Dawn. Sorry, none that I’d recommend. I guess a lot depends on budgets. A good brand agency may cost in excess of £5k to get a name and logo sorted.

  2. Hello guys,
    I’m planning to open my own salon. It will be hairdresser, beautician and small boutique corner. And if name it “Beauty corner” by Saule. Saule my neme is. I like how it’s sounds, but is it not to long name? 🙂 thank you for advice:)

    • It’s not as simple as just plucking a name out of the air – read the article. Your name needs to be personal.

    • Hi Lisa, of course. Personally, I’d add the town name in as well to add more context, but I can see you have that in your website domain name. The only comment I’d make is that other people could do generic adword campaigns against you. Some people may do that.

  3. Hi

    Im opening a beauty salon at home. Im finding it very hard to choose a name and know how important it is. Not sure if I am going to just be at home or go to peoples homes too. Can you give any suggestions on this at all please?

    • Just put everything in the mix as per the article and try to be personal as it sounds like it’s just going to be you. That way, you can differentiate yourself.

  4. Rebecca tinker on

    Hi I have a salon called Tinkerbells it’s 10 years old next June I’m known for my specialist waxing was thinking off changing the name to include this any ideas?

    • Hi Rebecca. I would only consider changing it if you think it would make a real difference. You’ve been around for ten years so already have a lot of reputation in place. We lost a lot of business once for at least 12 months when we changed the name of one of our salons – even though the telephone number and address were the same.

  5. Hi…guys I wanna open a salon but I’m not sure about the name is was thinking of *gail’s beauty call*how does it sounds? Thanks for the advices

    • Hi there, I think it’s a good enough name. Something personal and the play on words. It also depends on your market. The name does (for me anyone) intonate the lower end of the market.

  6. Hi, thinking of buying a salon and want to know who owns the old client diaries, the old or the new owner? Anyone help.

    • Hi Anne Marie, It should be part of your contract that you own them. If you buy a salon you tend to be buying three things. Assets (the physical stuff in the salon), stock (usually you will agree a price based on cost when you complete) and goodwill. Goodwill is effectively the brand asset, Eg. The name, the reputation and the client list. Otherwise you are effectively taking on an empty, worthless business.

  7. Hi.
    I just start a beauty salon at home and i wanna gv it a unique name..i suggest two names but someone saying u cant gv any name who already exists… lounge
    2.enhance your beauty.
    Tell me it is ok or not …
    Suggest me something. Plzzz

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